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Jason Witehira

Jason Witehira




Foodstuffs North Island sponsored Jason’s participation in a joint Fonterra/ Massey University governance programme. He’s also taken part in a Stanford University programme as part of the Te Hono Movement with other New Zealand food and beverage business leaders to investigate global opportunities for their businesses. For him, the emphasis was on the opportunities for Māori and his industry.

Jason has taken on governance roles that are helping him fulfil his vision of prosperity and respect on the global stage for Māori food and beverage businesses. Jason is currently the Chairman of Ngāpuhi Asset Holdings Company and a director on the Foodbowl Innovation Board.

Another achievement is being awarded Aotearoa Outstanding Māori Business Leader of the year 2015 which was held on May 13th 2016. This award recognises an individual who demonstrates outstanding leadership characteristics including strong vision, inclusive management, governance skills, altruism, humility and making collaborative decisions for the common good.

A Foodstuffs trainee operator award in 1997 spurred Jason on to a successful career in the food and beverage industry, which he joined in 1984 at the age of 16.

Just a year after receiving that award, he bought a supermarket in Taumarunui. Today Jason owns one of New Zealand’s largest food retail outlets, Victoria Park New World Supermarket in Ponsonby, Auckland, and has chaired the group that represents New World North Island supermarket owners.

Jason stands proudly at the vanguard of Māori supermarket ownership and innovation in Māori food and beverage businesses.

Now as a Director at Moana Fisheries he looks forward to the challenge ahead in this competitive industry however ensuring this is a sustainable industry.