We’re here so people will always be able to share in the true taste and rare magic of New Zealand’s best seafood. We take a uniquely long term view in everything we do, abiding by the customary principal of Kaitiakitanga.

See our sustainability story

Why we exist

Who we are, our purpose and vision

All profits we make are returned to Māori in the form of dividends, with the balance retained to fund long-term growth initiative of Moana New Zealand. Iwi use these dividends to fund their own community based projects and initiatives like health and education or to support investment in their own businesses which in turn generates more employment and profits. Moana New Zealand profits can never be used for personal gain.

Moana New Zealand is the largest Māori owned seafood company and the second largest seafood company in terms of quota volume and value in New Zealand. Moana is an important part of the inter-generational Māori Fisheries Settlement with the Crown. The nature of that Settlement means that Māori will therefore always be involved in fisheries; activities and investments have a long term perspective that is respectful of fisheries and the ecosystems they are a part of. Our settlement assets can never be sold.

We recognise that improved future benefits will be delivered to Iwi through increasing value rather than volume, given finite marine resources. We also recognise that we must be profitable to be able to reinvest in sustainable management.

Social sustainability is a key element to our success. The focus is on integrating corporate social and environmental responsibility into our business objective.

We take a uniquely long-term view in everything we do. Our sustainability journey is designed to ensure we go above and beyond what is required of us by law, and ensures we all understand and apply our beliefs and values on a daily basis, both at sea or on land. We all have our part to play. 


Our sustainability journey strategy 2.0

Our partnerships

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Moana New Zealand is partnering with WWF-New Zealand to become a leader in sustainable in-shore fishing and aquaculture in New Zealand. Moana New Zealand partnered with WWF-New Zealand in July 2014 in a long-term collaboration aimed at working together to produce seafood that meets best practice environmentally responsible standards, and advocating for greater sustainability in the wider fishing industry.