The Kai Ika Project is run Papatūānuku Kōkiri Marae.

The collective rescues the two-thirds of a fish that's typically left after filleting from recreational and commercial fishers and distributes them across the city to those in need as part of their healthy food programme.

For many people and cultures – especially for Māori - fish heads and frames are a delicacy. They’re cooked and eaten whole, smoked, turned into soups, chowders and even stocks. The inedible parts (like the guts) are turned into garden fertiliser which is used to fertilise the gardens at Papatūānuku Kōkiri Marae.

We’re proud to support this initiative by supplying Kai Ika with our post-fillet fish. To us, it means that we are helping feed people who need it, and in doing so, we’re also reducing our waste. He toa mā ngā tāngata me te taiao anō hoki, a win for the people and for the planet too.